Product packaging is a simply difficult discipline! Authenticity, information requirements, shelf limitations, opposition packaging, and theft resistance are among many of the factors to be considered when taking a product to market.
In a retail environment, a purchaser rarely sees any one product in close up detail in a sea of product on the shelf. Your package has to stand out… just long enough to be spotted in that sea and looked at for further investigation. And then it has to deliver the right balance of interest and detail.
If you have a new product that needs packaging, or an existing product that needs a packaging makeover, Benson Design, based in San Antonio, TX, is ready to work for you.