Division Laundry is the largest minority-owned commercial laundry in the state of Texas. The whole concept behind their brand came about after a fire that nearly destroyed the entire company. The phoenix in their logo is a symbol of the rebirth of the company. This theme followed through in all of their marketing pieces.
Create a full brand strategy starting with the logo that then paved the way for the designs for their 18 wheeler truck graphics, brochures and all of the company apparel.