1. Get a Google account.
To start using Google Analytics for your business, the first step is to set up a Google account. Begin the process by signing up here.
2. Set up Google Analytics for your site.
Once your Google account is up and running, log in to the Google Analytics site. From your dashboard, click on the Admin button on the top right side of the page and add a new account. It is important to name your account after your domain, especially if you plan to install Google Analytics on multiple websites.
3. Configure your tracking code.
After you set up your new Google Analytics account, configure the tracking code for your website. There are a few tracking options available, depending on your needs. You can choose to track one domain (example.com), multiple pages on the same domain (example.com, blog.example.com), or multiple domains (example.com, example.net).
4. Install your tracking code on your site.
The process for adding your tracking code depends on the structure of your website. If your site is built using a management console, like WordPress, you can usually copy/paste it once into your header.php file before the tag in your HTML coding. If your site has several HTML pages, you may need to copy and paste the tracking code before the closing on each page.
5. Begin collecting data.
Now comes the fun part. By now, your Google Analytics tracking code should be pulling data from your site. Log in to your Google account and access your site’s data by clicking on your domain name. Track valuable information, such as daily visits and how long visitors spend on certain pages. This will give you insight to your web pages over time and changes you can make to improve them.
If you have a small business website and haven’t installed Google Analytics to track your data, sign up for an account today. The information this tool collects is invaluable for your business. It will help you improve the customer experience, which can positively impact your bottom line.
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